Changes to Existing Law

26.494.30 26.494.31 101st Legislative Session 1275 2026 South Dakota Legislature House Bill 1275 HOUSE STATE AFFAIRS ENGROSSED Introduced by: Representative Soye Underscores indicate new language. Overstrikes indicate deleted language. An Act to create requirements for age verification and parental consent for 1 application stores and to provide a penalty therefor. 2 BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF SOUTH DAKOTA: 3 Section 1. That § 37-24-6 be AMENDED: 4 37-24-6. It is a deceptive act or practice for any person to: 5 (1) Knowingly act, use, or employ any deceptive act or practice, fraud, false pretense, 6 false promises, or misrepresentation or to conceal, suppress, or omit any material 7 fact in connection with the sale or advertisement of any merchandise or the 8 solicitation of contributions for charitable purposes, regardless of whether any 9 person has in fact been misled, deceived, or damaged thereby; 10 (2) Advertise price reductions without satisfying one of the following: 11 (a) Including in the advertisement the specific basis for the claim of a price 12 reduction; or 13 (b) Offering the merchandise for sale at the higher price from which the 14 reduction is taken for at least seven consecutive business days during the 15 sixty-day period prior to the advertisement. 16 Any person advertising consumer property or services in this state, which 17 advertisements contain representations or statements as to any type of savings 18 claim, including reduced price claims and price comparison value claims, shall 19 maintain reasonable records for a period of two years from the date of sale and 20 advertisement, which records shall disclose the factual basis for such 21 representations or statements and from which the validity of any such claim be 22 established. However, these reasonable record provisions do not apply to the sale 23 of any merchandise that is of a class of merchandise that is routinely advertised 24 on at least a weekly basis in newspapers, shopping tabloids, or similar publications 25 26.494.30 26.494.31 2 1275 Underscores indicate new language. Overstrikes indicate deleted language. and that has a sales price before price reduction that is less than fifteen dollars per 1 item; 2 (3) Represent a sale of merchandise at reduced rates due to the cessation of business 3 operations and after the date of the first advertisement remain in business under 4 the same, or substantially the same, ownership or trade name, or continue to offer 5 for sale the same type of merchandise at the same location for more than one 6 hundred twenty days; 7 (4) Give or offer a rebate, discount, or anything of value to a person as an inducement 8 for selling consumer property or services in consideration of giving the names of 9 prospective purchasers or otherwise aiding in making a sale to another person, if 10 the earning of the rebate, discount, or other thing of value is contingent upon the 11 occurrence of an event subsequent to the time the person agrees to the sale; 12 (5) Engage in any scheme or plan for disposal or distribution of merchandise whereby 13 a participant pays a valuable consideration for the chance to receive compensation 14 primarily for introducing one or more additional persons into participation in the 15 planner's scheme or for the chance to receive compensation when the person 16 introduced by the participant introduces a new participant; 17 (6) Send, deliver, provide, mail, or cause to be sent, delivered, provided, or mailed 18 any bill or invoice for unordered property or unordered service provided; 19 (7) Advertise a rate, price, or fee for a hotel, motel, campsite, or other lodging 20 accommodation which is not in fact available to the public under the terms 21 advertised. It is not a violation of this subdivision to establish contract rates which 22 are different than public rates; 23 (8) Charge a rate, price, or fee for a hotel, motel, campsite, or other lodging 24 accommodation which is different than the rate, price, or fee charged on the first 25 night of the guest's stay unless, at the initial registration of the guest, a written 26 notification of each price, rate, or fee to be charged during the guest's reserved 27 continuous stay is delivered to the guest and an acknowledgment of receipt of the 28 notice is signed by the guest and kept by the innkeeper for the same period of time 29 as is required by § 34-18-21; 30 (9) Knowingly fail to mail or to deliver by electronic means to a future guest a written 31 confirmation of the date and rates of reservations made for any accommodation at 32 a hotel, motel, campsite, or other lodging accommodation when a written request 33 for confirmation is received from the future guest; 34 26.494.30 26.494.31 3 1275 Underscores indicate new language. Overstrikes indicate deleted language. (10) Require money in advance of arrival or a handling fee in the event of cancellation 1 of any hotel, motel, campsite, or other lodging accommodation unless the 2 innkeeper has a written policy or a separate contract with the guest stating so that 3 is mailed or delivered by electronic means to the guest at or near the making of 4 the reservation; 5 (11) Knowingly advertise or cause to be listed through the internet or in a telephone 6 directory a business address that misrepresents where the business is actually 7 located or that falsely states that the business is located in the same area covered 8 by the telephone directory. This subdivision does not apply to a telephone service 9 provider, an internet service provider, or a publisher or distributor of a telephone 10 directory, unless the conduct proscribed in this subdivision is on behalf of the 11 provider, publisher, or distributor; 12 (12) Sell, market, promote, advertise, or otherwise distribute any card or other 13 purchasing mechanism or device that is not insurance that purports to offer 14 discounts or access to discounts from pharmacies for prescription drug purchases 15 if: 16 (a) The card or other purchasing mechanism or device does not expressly state 17 in bold and prominent type, prevalently placed, that discounts are not 18 insurance; 19 (b) The discounts are not specifically authorized by a separate contract with 20 each pharmacy listed in conjunction with the card or other purchasing 21 mechanism or device; or 22 (c) The discount or access to discounts offered, or the range of discounts or 23 access to the range of discounts, is misleading, deceptive, or fraudulent, 24 regardless of the literal wording. 25 The provisions of this subdivision do not apply to a customer discount or membership card 26 issued by a store or buying club for use in that store or buying club, or a patient 27 access program voluntarily sponsored by a pharmaceutical manufacturer, or a 28 consortium of pharmaceutical manufacturers, that provide free or discounted 29 prescription drug products directly to low income or uninsured individuals either 30 through a discount card or direct shipment; 31 (13) Send or cause to be sent an unsolicited commercial electronic mail message that 32 does not include in the subject line of such message "ADV:" as the first four 33 characters. If the message contains information that consists of explicit sexual 34 material that may only be viewed, purchased, rented, leased, or held in possession 35 26.494.30 26.494.31 4 1275 Underscores indicate new language. Overstrikes indicate deleted language. by an individual eighteen years of age and older, the subject line of each message 1 shall include "ADV:ADLT" as the first eight characters. An unsolicited commercial 2 electronic mail message does not include a message sent to a person with whom 3 the initiator has an existing personal or business relationship or a message sent at 4 the request or express consent of the recipient; 5 (14) Violate the provisions of § 22-25-52; 6 (15) Knowingly fail to disclose the amount of any mandatory fee when reservations are 7 made by a future guest at a hotel, motel, campsite, or other lodging 8 accommodations. A mandatory fee under this subdivision includes any resort fee 9 or parking fee charged by the lodging accommodations whether or not the guest 10 utilizes the amenities or the parking facility for which the fee is assessed; 11 (16) Cause misleading information to be transmitted to users of caller identification 12 technologies or otherwise block or misrepresent the origin of a telephone 13 solicitation. No provider of telephone caller identification services, 14 telecommunications, broadband, or voice over internet protocol service may be 15 held liable for violations of this subdivision committed by other individuals or 16 entities. It is not a violation of this subdivision: 17 (a) For a telephone solicitor to utilize the name and number of the entity the 18 solicitation is being made on behalf of rather than the name and number of 19 the telephone solicitor; 20 (b) If an authorized activity of a law enforcement agency; or 21 (c) If a court order specifically authorizes the use of caller identification 22 manipulation; or 23 (17) Violate § 58-29G-2 or 58-29G-3; or 24 (18) Violate the provisions of sections 2 to 19, inclusive, of this Act. 25 Each act in violation of this section under one thousand dollars is a Class 1 26 misdemeanor. Each act in violation of this statute over one thousand dollars but under 27 one hundred thousand dollars is a Class 6 felony. Each act in violation of this section over 28 one hundred thousand dollars is a Class 5 felony. 29 Section 2. That a NEW SECTION be added to a NEW CHAPTER in title 37: 30 Terms used in this chapter mean: 31 (1) "Account holder," the individual who is associated with the mobile device; 32 (2) "Age category," one of the following categories of individuals based on age: 33 (a) "Adult," an individual who is at least eighteen years of age; 34 26.494.30 26.494.31 5 1275 Underscores indicate new language. Overstrikes indicate deleted language. (b) "Child," an individual who is under thirteen years of age; 1 (c) "Older teenager," an individual who is at least sixteen but less than eighteen 2 years of age; and 3 (d) "Younger teenager," an individual who is at least thirteen but less than 4 sixteen years of age; 5 (3) "Age category data," information about an account holder's age category that is 6 collected by an application store provider and shared with developers; 7 (4) "Age rating," one or more classifications that assess the suitability of an 8 application's content and functions for different age groups; 9 (5) "Application," or "app," a software application or electronic service that a user may 10 run or direct on a mobile device, including pre-installed applications; 11 (6) "Application store," a publicly available website, software application, or electronic 12 service that allows account holders to download applications from third-party 13 developers onto a mobile device; 14 (7) "Application store provider," a person that owns, operates, or controls an 15 application store that allows account holders in the state to download apps onto a 16 mobile device; 17 (8) "Content description," a description of the specific content elements or functions 18 that informed an app's age rating; 19 (9) "Developer," a person that owns or controls an application made available through 20 an application store in the state or an application pre-installed onto a mobile 21 device; 22 (10) "Knowingly," to act with actual knowledge or to act with knowledge fairly inferred 23 based on objective circumstances; 24 (11) "Minor," an individual under eighteen years of age, unless the individual is married 25 or legally emancipated; 26 (12) "Minor account," an account with an application store provider that: 27 (a) Is established by an individual who is a minor; and 28 (b) Must be affiliated with a parent account, pursuant to section 4 of this Act; 29 (13) "Mobile device," a phone or general purpose tablet that: 30 (a) Provides cellular or wireless connectivity; 31 (b) Is capable of connecting to the internet; 32 (c) Runs a mobile operating system; and 33 (d) Is capable of running applications through the mobile operating system; 34 (14) "Mobile operating system," software that: 35 26.494.30 26.494.31 6 1275 Underscores indicate new language. Overstrikes indicate deleted language. (a) Manages mobile device hardware resources; 1 (b) Provides common services for mobile device programs; 2 (c) Controls memory allocation; and 3 (d) Provides interfaces for apps to access device functionality; 4 (15) "Parent," with respect to a minor, an individual who is reasonably believed to be a 5 parent, a legal guardian, an individual with legal custody, or any other individual 6 who has the legal authority to make decisions on behalf of the minor under 7 applicable state law; 8 (16) "Parent account," an account with an application store provider that: 9 (a) Is verified to be established by an individual whom the application store 10 provider has determined, through the application store provider's age 11 verification methods, to be at least eighteen years old, married, or legally 12 emancipated; and 13 (b) May be affiliated with one or more minor accounts; 14 (17) "Parental consent disclosure," the following information that an application store 15 provider is required to provide clearly and conspicuously to a parent before 16 obtaining parental consent: 17 (a) If the application store provider has an age rating for the application or in-18 application purchase, application, the application or in-application purchase's 18 application's age rating; 19 rating; 20 (b) If the application store provider has a content description for the application 21 or in-application purchase, 20 application, the application's or in-application purchase's 22 content description; 23 21 (c) A description of: 24 22 (i) The personal data collected by the application from an account 25 23 holder; and 26 24 (ii) The personal data shared by the application with a third party; and 27 25 (d) If personal data is collected by the application, the methods implemented 28 26 by the developer to protect the personal data. 29 27 (18) "Pre-installed applications," any application or portion thereof that is present on a 30 28 mobile device at the time of purchase, initial activation, or first use by the 31 29 consumer, including browsers, search engines, and messaging, but excluding core 32 30 operating system functions, essential device drivers, and applications necessary 33 31 for basic device operation such as phone, settings, and emergency services 34 32 applications. Pre-installed applications include applications, or portions thereof, 35 26.494.30 7 1275 Underscores indicate new language. Overstrikes indicate deleted language. 33 installed or partially installed by the device manufacturer, wireless service provider, 1 34 26.494.31 7 1275 Underscores indicate new language. Overstrikes indicate deleted language. retailer, or any other party prior to purchase, initial activation, or first use by the 2 1 consumer and which may be updated thereafter; 3 2 (19) "Significant change," a material modification to an application's terms of service or 4 3 privacy policy that materially: 5 4 (a) Changes the categories of data collected, stored, or shared; 6 5 (b) Alters the application's age rating or content descriptions; 7 6 (c) Introduces in-application purchases where no in-application purchases were 8 7 previously present in the application; or 9 8 (d) Introduces advertisements where no advertisements were previously 10 9 present in the application; and 11 10 (20) "Verifiable parental consent," authorization that: 12 11 (a) Is provided by a parent account; 13 12 (b) Is given after the application store provider has clearly and conspicuously 14 13 provided the parental consent disclosure as part of the application 15 14 installation, download, purchase, or in-application purchase process; and 16 15 (c) Requires the parent to make an affirmative choice to grant or decline 16 consent. 17 consent. 18 Section 3. That a NEW SECTION be added to a NEW CHAPTER in title 37: 19 18 An application store provider shall, at the time an individual who is located in this 20 19 state creates an account with the application store provider, or on or before December 1, 21 20 2027, for an existing account: 22 21 (1) Request age category information from the individual; and 23 22 (2) Verify the individual's age category by using: 24 23 (a) Commercially available methods that are reasonably designed to ensure 25 24 accuracy; or 26 25 (b) An age verification method that complies with this chapter. 27 26 Section 4. That a NEW SECTION be added to a NEW CHAPTER in title 37: 28 27 If the application store provider determines the individual is a minor, the 29 28 application store provider must: 30 29 (1) Require the account to be affiliated with a parent account; and 31 26.494.30 8 1275 Underscores indicate new language. Overstrikes indicate deleted language. 30 (2) Obtain verifiable parental consent from the holder of the affiliated parent account 1 31 before allowing the minor to download, install, or purchase an application, or make 2 32 an in-application purchase. 3 33 26.494.31 8 1275 Underscores indicate new language. Overstrikes indicate deleted language. Section 5. That a NEW SECTION be added to a NEW CHAPTER in title 37: 4 1 After receiving notice of a significant change from a developer, an application store 5 2 provider shall: 6 3 (1) Notify the account holder of the significant change; and 7 4 (2) For a minor account: 8 5 (a) Notify the parent account; and 9 6 (b) Obtain renewed verifiable parental consent before providing access to the 10 7 significantly changed version of the application; and 11 8 (3) Provide to a developer, in response to a request authorized under section 11 of 12 9 this Act: 13 10 (a) Age category data for an account holder located in the state; and 14 11 (b) The status of verifiable parental consent for a minor located in the state. 15 12 Section 6. That a NEW SECTION be added to a NEW CHAPTER in title 37: 16 13 An application store provider must provide to the parent the following disclosures 17 14 before obtaining consent: 18 15 (1) The age rating of the application or in-application purchase, if applicable; 19 application; 16 (2) The content description of the application or in-application purchase, if applicable; 20 application; 17 (3) A description of the personal data collected from a user by the application; 21 18 (4) A description of the personal data shared with a third party by the application; and 22 19 (5) The methods implemented by the developer to protect the personal data being 23 20 collected from a user. 24 21 Section 7. That a NEW SECTION be added to a NEW CHAPTER in title 37: 25 22 An application store provider shall: 26 23 (1) Provide a mechanism for a parent account to withdraw consent; 27 24 (2) Notify a developer when a parent revokes verifiable parental consent; and 28 25 (3) Verify the individual's age category by using commercially available methods that 29 26 are reasonably designed to ensure accuracy or another age verification method 30 27 that complies with this chapter. 31 26.494.30 9 1275 Underscores indicate new language. Overstrikes indicate deleted language. chapter; and 28 (4) Comply with a developer's request to prevent minor accounts from downloading or 29 purchasing the developer's application. 30 For individuals under eighteen years of age, a method is commercially available if 1 31 it includes affirmative age attestation by someone who is reasonably believed to be the 2 32 26.494.31 9 1275 Underscores indicate new language. Overstrikes indicate deleted language. parent or legal guardian, along with other information collected in the ordinary course of 3 1 account creation or use. 4 2 Section 8. That a NEW SECTION be added to a NEW CHAPTER in title 37: 5 3 An application store provider shall protect age category data and any associated 6 4 verification data by: 7 5 (1) Limiting collection and processing to data necessary for verifying an account-8 account-6 holder's age category, obtaining verifiable parental consent, or maintaining 9 7 compliance records; and 10 8 (2) Transmitting age category data using industry-standard encryption protocols that 11 9 ensure data integrity and data confidentiality. 12 10 Section 9. That a NEW SECTION be added to a NEW CHAPTER in title 37: 13 11 For a pre-installed application, an application store provider shall provide available 14 12 age-category information in response to a request from a developer and take reasonable 15 13 measures to facilitate verifiable parental consent for use of the application. 16 14 Section 10. That a NEW SECTION be added to a NEW CHAPTER in title 37: 17 15 An application store provider may not: 18 16 (1) Enforce a contract or terms of service against a minor, unless the application store 19 17 provider has obtained verifiable parental consent; 20 18 (2) Knowingly misrepresent the information in the parental consent disclosure; or 21 19 (3) Share age category data and any associated data, except as required by this 22 20 chapter or otherwise required by law. 23 21 Section 11. That a NEW SECTION be added to a NEW CHAPTER in title 37: 22 A developer: 23 (1) Shall verify: 24 A developer shall: 25 (1) Verify: 26 (a) The age category data of account holders located in this state through the 27 25 application store's data-sharing methods; and 28 26 (b) Whether verifiable parental consent for a minor's account has been 27 obtained; 28 (2) Shall notify application store providers of a significant change to an application; 29 obtained; 30 26.494.30 26.494.31 10 1275 Underscores indicate new language. Overstrikes indicate deleted language. (2) Notify application store providers of a significant change to an application; 1 (3) Use May only use age category data received through the application store's data-sharing 2 data-1 sharing methods to: 3 2 (a) Enforce any developer-created age-related restrictions, safety-related 4 3 features, or defaults; and 5 4 (b) Ensure compliance with applicable laws, rules, and regulations; and 6 5 (4) Request Shall request age category data or verifiable parental consent: 7 6 (a) When the account holder downloads or purchases an application, or 8 7 launches a pre-installed application for the first time; 9 8 (b) When implementing a significant change to an application; or 10 9 (c) To comply with applicable law. 11 10 Section 12. That a NEW SECTION be added to a NEW CHAPTER in title 37: 12 11 A developer may request age category data: 13 12 (1) No more than once during each twelve-month six-month period to verify the accuracy of age 14 13 category data associated with an account holder or continued account use within 15 14 the age category; 16 15 (2) When the developer reasonably suspects that an account has been transferred to 17 16 a minor or suspects use by a minor outside of the minor's applicable age category; 17 or 18 or 19 (3) When an account holder creates a new account with the developer. 20 19 Section 13. That a NEW SECTION be added to a NEW CHAPTER in title 37: 21 20 When implementing any developer-created age-related restrictions, safety-related 22 21 features, or defaults, a developer must use the lowest age category indicated by age 23 22 category data received through the application store's data-sharing methods or age data 24 23 independently collected by the developer. 25 24 This section does not prohibit a developer from allowing a parent to customize age-25 related restrictions, safety-related features, or content settings for individual users within 26 a minor account after the initial defaults described in this section are set. 27 Section 14. That a NEW SECTION be added to a NEW CHAPTER in title 37: 26 28 A developer may not: 27 29 26.494.31 11 1275 Underscores indicate new language. Overstrikes indicate deleted language. (1) Enforce a contract or terms of service against a minor, unless the developer has 28 1 verified through an application store's data-sharing methods that verifiable 29 2 parental consent has been obtained; 30 3 (2) Knowingly misrepresent any information in the parental consent disclosure; or 31 26.494.30 11 1275 Underscores indicate new language. Overstrikes indicate deleted language. 4 (3) Share age category data with any person. 1 5 Section 15. That a NEW SECTION be added to a NEW CHAPTER in title 37: 2 6 A minor or the parent of a minor who has been harmed by a violation of this chapter 3 7 may bring a civil action against an application store provider or a developer. In an action 4 8 pursuant to this section, the court shall award a prevailing plaintiff: 5 9 (1) The greater of actual damages or one-thousand dollars for each violation; 6 10 (2) Punitive damages; 7 11 (3) Reasonable attorney's fees; and 8 12 (4) Litigation costs. 9 13 Section 16. That a NEW SECTION be added to a NEW CHAPTER in title 37: 10 14 In addition to any other remedy available under state or federal law, the attorney 15 general 11 may bring an action against an application store provider or a developer to: 12 16 (1) Recover a civil penalty not exceeding seven-thousand five-hundred dollars for each 13 17 violation, to be forwarded to the state treasurer for deposit into the general fund; 14 18 (2) Restrain or enjoin enjoin, using the procedures set forth in §§ 37-24-16, 37-24-23, and 19 37-24-25, the application store provider or developer from violating this 15 chapter; 16 20 (3) Seek injunctive relief; 17 21 (4) Obtain damage, restitution, disgorgement, or other compensation on behalf of 22 residents of the state; 23 (5) Recover reasonable attorney's fees; and 18 (5) 24 (6) Recover litigation costs and the costs of investigating the violation. 19 violation; and 25 (7) Recover any other relief that the court may consider appropriate. 26 Section 17. That a NEW SECTION be added to a NEW CHAPTER in title 37: 20 27 A developer is not liable for a violation of this chapter if the developer: 21 28 (1) Relied in good faith on applicable age category data received through an application 22 29 store's data-sharing methods; 23 30 26.494.31 12 1275 Underscores indicate new language. Overstrikes indicate deleted language. (2) Relied in good faith on notification from an application store provider that verifiable 24 1 parental consent was obtained; 25 and 2 (3) Uses widely adopted industry standards to determine the application's age rating 26 and content description; 27 (4) Applies those standards consistently and in good faith; and 28 (5) Complied with the requirements of this chapter. 29 3 Section 18. That a NEW SECTION be added to a NEW CHAPTER in title 37: 30 26.494.30 12 1275 Underscores indicate new language. Overstrikes indicate deleted language. 4 The immunity described in section 17 of this Act applies only to actions brought 1 5 under this chapter, and does not limit a developer or application store provider's liability 2 6 under any other applicable law. 3 7 Nothing in this Act shall displace any other available remedies or rights authorized 4 8 under the laws of this state or the United States. 5 9 Section 19. That a NEW SECTION be added to a NEW CHAPTER in title 37: 6 10 Nothing in this chapter may be construed to: 7 11 (1) Prevent an application store provider or developer from taking reasonable 8 12 measures to: 9 13 (a) Block, detect, or prevent distribution to minors of unlawful, obscene, or 10 14 other harmful material; 11 15 (b) Block or filter spam; 12 16 (c) Prevent criminal activity; or 13 17 (d) Protect application store or application security; 14 18 (2) Require an application store provider to disclose user information to a developer 15 19 beyond age category data or status of parental consent; 16 20 (3) Allow an application store provider or developer to implement measures required 17 21 by this chapter in a manner that is arbitrary, capricious, anticompetitive, or 18 22 unlawful; 19 23 (4) Require a developer to collect, retain, reidentify, or link any information beyond 20 24 what is necessary to verify age category data as required by sections 11 and 12 of 21 25 this Act and what is collected, retained, reidentified, or linked in the developer's 22 26 ordinary course of business; 27 (5) Require a developer or 23 (5) application store provider to create, adopt, or implement 28 an application age rating system or content classification framework; or 29 (6) Require an application store provider or developer to block access to an application 24 30 that an account holder has downloaded or installed onto a mobile device prior to 25 31 December 1, 2026, except to the extent that a parent account revokes verifiable 26 32 26.494.31 13 1275 Underscores indicate new language. Overstrikes indicate deleted language. consent for an affiliated minor account, or that there has been a significant change 27 1 to the application. 28 2 Section 20. This Act is effective beginning December 1, 2026. 29 3