SB170Tabled
require the provision of a notice to consumers, interacting with certain chatbots or other human-simulating computer technologies that could mislead or deceive the consumer.
South Dakota businesses must now clearly tell consumers upfront when they're interacting with a chatbot, AI agent, or other computer technology rather than a human—or they can't require that interaction as part of a commercial transaction. If a business violates this rule, consumers or the attorney general can sue for actual damages, $1,000 per violation, or up to $10 million in a class action, plus attorney's fees.